Cyclones, we’re kicking off the new semester with five days of shopping, prizes, treats, and plenty of Iowa State spirit.
Join us August 18–22 from 9 AM–8 PM for The Barefoot Block Party at our Ames store, located at 2306 Lincoln Way, Ames, IA 50014.
Whether you’re moving into Ames for the first time, coming back for another year at Iowa State University, or just looking for something fun to do before classes get into full swing, stop by and celebrate with us.
What’s Happening at the Barefoot Block Party?
We’ve got a full week of fun planned, including:
- Snacks and refreshments
- Spin-the-wheel prizes
- Cornhole
- ISU Creamery pop-up on August 18–19
- Spend $50 or more and receive a free cup of ice cream on August 18–19
- Coollinked Permanent Jewelry pop-up on August 18 from 11 AM–3 PM
- Cy mascot appearance on August 21 from 3–4 PM
With something different happening throughout the week, there are plenty of reasons to stop by.
Gear Up for a New Semester at Iowa State
Back-to-school season in Ames means campus is coming back to life, football season is getting closer, and Cyclone pride is everywhere.
Whether you’re an incoming freshman, a returning student, a proud parent, or a lifelong Iowa State fan, the Block Party is the perfect time to refresh your cardinal and gold wardrobe.
Shop Iowa State tees, hoodies, hats, accessories, game-day styles, and more while you’re in store. From everyday campus favorites to pieces you’ll want ready for Saturdays at Jack Trice, we’ll have plenty of Cyclone gear waiting for you.
Ice Cream, Permanent Jewelry & Cy
The Block Party has a few extra reasons to stop by this year.
On August 18–19, the ISU Creamery will be popping up in store, and shoppers who spend $50 or more can receive a free cup of ice cream.
On August 18 from 11 AM–3 PM, stop by the Coollinked Permanent Jewelry pop-up and add a little something extra to your back-to-school look.
Then on August 21 from 3–4 PM, come see Cy and celebrate the start of another year with one of Iowa State’s favorite faces.
Save the Date
The Barefoot Block Party
August 18–22, 2026
9 AM–8 PM
Barefoot Campus Outfitter
2306 Lincoln Way
Ames, IA 50014
Come shop your Iowa State favorites, spin for prizes, play cornhole, grab some ice cream, and celebrate the start of another semester with us.
We’ll see you at the Block Party.
Go Cyclones!
