Barefoot Campus Outfitter is a collegiate apparel brand built on a bold belief: school spirit gear shouldn’t be boring. Since 2002, we’ve been redefining how students and alumni express their pride — through stylish, comfortable, and authentic apparel and retail experiences.

Our Mission

Our mission is simple: bring campus culture to life with apparel and gear that feels as good as it looks. We design on-trend clothing that reflects your personality, celebrates your alma mater, and makes every day feel like game day.

Our Story

Barefoot Campus Outfitter was founded in 2002 on one bold belief: College apparel should be as cool, confident, and spirited as the students wearing it.

We were tired of the same old sweatshirts collecting dust in cramped, lifeless bookstores. So, we decided to do something different. That’s when Barefoot Campus Outfitter was born: a place where school spirit meets serious style. 

From the start, our mission has been clear– curate apparel that actually feels good to wear and reflects who you are.

Step inside one of our stores, and you’ll get it. It’s more than shopping. It’s an experience. It’s where tradition meets personality. Where every hoodie, tee, and accessory is crafted to help you show off your pride– your way. On-trend pieces, exclusive designs, and campus energy you can feel the moment you walk through our doors. 

Cool Gear. Good Vibes. Always Original.

That’s Barefoot Campus Outfitter— your go-to for collegiate gear.

What We Believe

  • Style shouldn’t be boring — your gear should reflect your vibe and pride.

  • Quality matters — comfortable, long-lasting pieces you’ll love.

  • Community comes first — we celebrate students, alumni, and campus traditions everywhere.


Barefoot Timeline

2002

The Beginning

Barefoot starts in Whitney, Texas. Randy Clements designed our logo on a sticky note.

2004

Barefoot Opens

Barefoot Campus Outfitter opens in Stephenville, Texas

2005/2006

Barefoot Stephenville

Barefoot Stephenville moves to a new and current location at 1296 W Washington

2008

UFO Sighting

UFO spotted in Stephenville, Texas puts Barefoot on the map.

2010/2011

Expanding

We expanded our Stephenville store and our Barefoot office moves to a new warehouse on Reta St.

2012

Fredericksburg, Texas

Barefoot opens on Main Street in Fredericksburg, Texas

2013

Denton, Texas

Barefoot Campus Outfitter opens in Denton, Texas. Barefoot closed in Denton on December 2015.

2013

Huntsville, Texas

Barefoot Campus Outfitter opens in Huntsville, Texas at 1928 Sam Houston Ave.

2013

San Marcos, Texas

Barefoot Campus Outfitter opens in San Marcos, Texas at our current location at 300 N LBJ.

2014

Statesboro, Georgia

Barefoot Campus Outfitter opens in Statesboro, Georgia. Barefoot closed in Statesboro on November 2016.

2014

Conway, Arkansas

Barefoot Campus Outfitter opens in Conway, Arkansas. Barefoot closed in Statesboro in December 2015.

2014

Boone, North Carolina

Barefoot Campus Outfitter opens in Boone, North Carolina. Barefoot closed in Boone in February 2016.

2014

Waco, Texas

Barefoot Campus Outfitter opens in Waco, Texas at our current location at 1508 Speight Ave.

2015

Ames, Iowa

Barefoot Campus Outfitter opens in Ames, Iowa at our current location at 2306 Lincoln Way.

2016

Barefoot Headquarters

Barefoot moves to our new headquarters at 184 Reta Ave in Stephenville, Texas.

2016

Tornado in Stephenville

A tornado in Stephenville damaged Barefoot. Months of cleanup and renovations ensued.

2016

Columbia, South Carolina

Barefoot Campus Outfitter opens in Columbia, South Carolina at our current location at 700 Lincoln St #100.

2017

Tallahassee, Florida

Barefoot Campus Outfitter opens in Tallahassee, Florida at our current location in College Town at 619 S Woodward Ave #104.

2017

Camp Hayden

Camp Hayden opens on Main Street in Fredericksburg, Texas.

2019

Durango, Colorado

Barefoot Durango opens on Main Street in Durango, Colorado.

2019

Lock, Stock & Barrel

Lock, Stock & Barrel opens on Main Street in Fredericksburg, Texas.

2019

Fritztown Mercantile

Fritztown Mercantile opens on Main Street in Fredericksburg, Texas. We changed the name to venture19 by Fritztown Mercantile October 2021.

2020

Bozeman, Montana

Barefoot Bozeman opens on Main Street in Bozeman, Montana.

2020

venture19

venture19 opens in Stephenville, Texas at our current location at 2101 W Washington.

2021

Cold Smoke Craft House

Cold Smoke Craft House opens in Stephenville, Texas and shares a building with our Barefoot Stephenville location.

2021

venture19 San Angelo, Texas

venture19 opens in San Angelo, Texas at our current location at 6442 Buffalo Gap Road.

2022

Cold Smoke Craft House San Angelo, Texas

Cold Smoke Craft House and venture19 open in San Angelo, Texas and share a building at 1819 Knickerbocker.

2024

Recess! in Fredericksburg, Texas

Recess! opens on Main Street in Fredericksburg, Texas and Lock, Stock & Barrel moves to a new and bigger location on Main Street.

2024

Lubbock, Texas

Barefoot Campus Outfitter opens in Lubbock, Texas at our current location next to Torchy’s at 2407 9th St #200 & #300.

2024

Austin, Texas

Barefoot Campus Outfitter opens in Austin, Texas at our current location on the drag at 2338 Guadalupe St.

2025

Easy Company Books & Coffee

Easy Company Books & Coffee opens on Main Street in Fredericksburg, Texas.

2025

venture19 in Austin, Texas

venture19 opens in Austin, Texas right next to Barefoot Austin on the drag.