There’s a new era in Columbia, and Gamecock Nation is ready for it.
South Carolina Athletics has officially entered its Nike era, marking the beginning of a 10-year partnership that brings the Swoosh to Gamecock uniforms, footwear, apparel, and equipment across the entire athletics program. For students, alumni, fans, and everyone who bleeds Garnet & Black, this is more than just a brand switch. It’s a fresh chapter for one of the most passionate fan bases in college sports.
At Barefoot Columbia, we’re excited to bring that energy straight to our USC location.
A New Look for Gamecock Nation
Nike and South Carolina feel like a natural fit: tradition, momentum, performance, and style all coming together at the perfect time. From Saturdays at Williams-Brice to basketball season at Colonial Life Arena, this new era gives Gamecock fans even more ways to show up and stand out.
The official Nike partnership means fans can expect fresh USC styles, updated gameday gear, and that classic Nike look paired with South Carolina pride. Whether you’re heading to class, tailgating with friends, cheering from the student section, or repping the Gamecocks from home, this is the season to refresh your Garnet & Black lineup.
Why We’re Excited at Barefoot Columbia
Our Columbia store is all about helping Gamecock fans find pieces they’ll actually want to wear beyond gameday. With South Carolina switching to Nike, we’re excited to offer styles that feel athletic, classic, and easy to wear all year long.
Think USC tees, hats, polos, pullovers, and everyday pieces made for campus, tailgates, road trips, and weekends in Columbia. It’s the kind of gear that works whether you’re dressing for kickoff or just keeping your Gamecock pride in the rotation.
Shop USC Nike Gear Locally
Gamecock fans don’t have to wait to get in on the new era. Stop by Barefoot Columbia to shop South Carolina gear and find your new favorite USC staples. From students looking for everyday campus outfits to alumni building out their gameday closet, we’ve got something for every kind of fan.
The Nike era is here, and Columbia is ready.
Shop USC gear at Barefoot Columbia and get ready to rep the Gamecocks in a whole new way.
Forever to thee, forever in style.
