Some college towns are built around tradition.
Lubbock is built around Red Raider pride.
In 2024, Barefoot Campus Outfitter opened its Lubbock location, becoming Store #23 in the growing Barefoot family. As one of our newest stores, Texas Tech represents an exciting chapter in the Barefoot story and a chance to become part of one of the most passionate college communities in Texas.
From the moment we arrived in Lubbock, it was clear that Texas Tech University was something special.
This is a place where school spirit runs deep. You see it on football Saturdays, during basketball season, around campus, and throughout the entire city. Scarlet and black are more than colors here—they're part of the culture.
That's what drew us to Texas Tech.
At Barefoot, we've always believed collegiate apparel should feel as spirited, original, and confident as the students and fans wearing it. Texas Tech was a natural fit for that mission.
Red Raider Nation knows how to show up.
Whether it's cheering inside Jones AT&T Stadium, celebrating a big win, gathering with friends before game day, or proudly throwing up Guns Up wherever life takes you, Texas Tech pride has a way of bringing people together.
Since opening Store #23, we've been excited to serve students, alumni, parents, and fans who love Texas Tech and everything it represents.
We've seen students shop for their first Texas Tech tee.
We've helped families find the perfect game-day gear.
We've welcomed alumni looking for new scarlet and black favorites.
And we've celebrated fans who never miss a chance to represent the Red Raiders.
Those moments are what make this store special.
Because behind every hat, hoodie, and t-shirt is a story.
A first game day in Lubbock.
A late-night study session.
A road trip with friends.
A family weekend visit.
A graduation celebration.
A favorite memory tied to the university that feels like home.
Texas Tech is more than a campus. It's a community filled with energy, loyalty, and traditions that connect generations of Red Raiders. From the Masked Rider to Raider Red, from game-day chants to unforgettable wins, every part of Texas Tech adds to the pride people feel for this university.
As Barefoot continues to grow, our Lubbock store reminds us why we started in the first place: to create college apparel that people are genuinely excited to wear.
Apparel that feels current.
Apparel that feels fun.
Apparel that helps fans represent their school in their own way.
Today, our Texas Tech store is proud to be part of the Lubbock community and Red Raider Nation. Whether you're shopping for your first college tee, gearing up for game day, or finding the perfect alumni gift, we're excited to be part of your Texas Tech story.
Because every Barefoot store begins with a great university.
And in Lubbock, we found one with heart, tradition, and a fan base that never backs down.
Wreck 'Em Tech.
