Some college towns are iconic.
Austin is legendary.
From the energy of downtown to the traditions of the Forty Acres, The University of Texas has shaped generations of students, leaders, innovators, and fans. Burnt orange isn't just a color here—it's part of the culture.
That's why opening a Barefoot store in Austin felt less like an expansion and more like a homecoming.
In 2024, Barefoot Campus Outfitter opened Store #24 at 2338 Guadalupe Street, right in the heart of The Drag and just steps from The University of Texas campus. For years, we'd dreamed of having a home in Austin, and there was no better place than one of the most famous college streets in America.
But for our team, this location carries an even deeper meaning.
One of Barefoot's owners is a University of Texas alumnus, making the opportunity to open on The Drag especially personal. Long before Store #24 opened its doors, UT had already become part of the Barefoot story.
That's one of the reasons this location feels so special.
It's not simply another store.
It's a chance to celebrate a university that has already helped shape our own journey.
Located right next door to our sister store, venture19, the Austin location brings together two brands built around creating memorable shopping experiences. Whether you're looking for Longhorn apparel, gifts, home décor, accessories, or something uniquely Austin, the two stores create a destination for students, alumni, families, and visitors alike.
And on The Drag, there's always someone new walking through the door.
An incoming freshman buying their first Texas t-shirt.
A family visiting campus for the first time.
An alum returning to Austin after years away.
A lifelong fan gearing up for football season.
Those moments are what make this store special.
Because behind every sweatshirt, hat, and t-shirt is a story.
A first day on campus.
A game day at Darrell K Royal-Texas Memorial Stadium.
A late-night study session.
A walk across the Forty Acres.
A graduation day years in the making.
A lifelong connection to The University of Texas.
That's what Longhorn Nation is all about.
The traditions.
The memories.
The people.
The pride.
You can feel it throughout Austin, but nowhere more than on The Drag. For generations, students have gathered here, shopped here, celebrated here, and made memories here. It's a place where campus life and city life come together, creating an experience that is uniquely Texas.
That's what drew us here.
At Barefoot, we've always believed collegiate apparel should be more than something you wear on game day. It should help tell your story. It should remind you of where you've been and what matters most.
Few universities create those connections quite like Texas.
Today, our Austin store proudly serves students, alumni, parents, and fans from across the country. Whether you're shopping for your first Longhorn tee, finding the perfect alumni gift, or simply stopping by while exploring The Drag, we're honored to be part of your Texas story.
Because every Barefoot store begins with a great university.
But some locations feel a little more personal.
For us, Austin is one of those places.
We're proud to call 2338 Guadalupe Street home.
We're proud to be neighbors with venture19.
And we're proud to be part of Longhorn Nation.
Hook 'Em Horns.
